Key takeaways
- Internal links should move the user to the next useful action.
- Category hubs reduce orphan pages.
- Related tools and related articles should be selected on intent, not randomness.
Start with category hubs
When a tool library grows, category hubs become the easiest way to stop pages from drifting apart. They group similar jobs, clarify navigation, and give search engines a better understanding of how the site is organized.
A category page should not be a thin list. It should explain what the tools do, who uses them, and when each option is the better choice.
Choose links by intent
A case converter should not be related to every text tool just because it lives in the same folder. Show links that match the likely next step in the user journey, such as word counting after editing or slug generation after drafting a title.
This approach feels more natural to readers and increases the chance that they continue deeper into the product.
Review old articles regularly
As new tools and new guides are published, older articles often become dead ends. A simple quarterly review of related links can revive those pages and distribute traffic more intelligently across the site.
Frequently asked questions
How many related links are enough?
Usually a small, well-curated set is enough. Overloading the page with loosely related links weakens the experience.
